Make money while you sleep, not just on matchday.
Limio keeps your club selling around the clock: memberships, shirts, gifts and hospitality in one basket, an agent that answers fans at any hour, and every fan in one record, all on one platform built for memberships.
Want to sell more memberships, and be the best at it?
The best schemes improve every week. Limio puts pricing, offers, tiers and journeys in your commercial team's hands, so conversion and retention move when you decide.
Your team runs it
New tiers, prices and offers go live without a development ticket or a replatform.
New propositions in weeks
International, digital and gift memberships start from the catalogue you already run.
Keep the members you win
Renewals that hold, payments that recover and a reason to stay for the members worth keeping.
Every fan in one record, wherever your team works
Limio tracks everything around the membership, from what a fan holds and what they bought with it to every payment, change and conversation. That record goes wherever your team works: Limio, your CRM or your analytics.
The whole fan on one screen
Memberships, purchases, payments and every change with its reason, in one timeline.
Data in the tools you use
Limio for Salesforce, a data layer for your analytics, the Limio MCP for AI tools and an API for the rest.
An agent that talks to members
The Limio agent answers fans and members at any hour, from the same catalogue as your shop.
One basket for the whole club
A fan who joins is often ready to buy more. Limio puts the membership, the shirt, the donation, the hospitality and the gift for a friend in one basket, with one payment and one order.
Sell more in every order
Shirts, digital packs and hospitality offered when a fan joins or renews.
Gifts and donations in the same checkout
A membership for someone else or a donation to the club's foundation, with no second form or payment.
One order for every team
Finance, fulfilment and your CRM all work from the same order.
Run a leaner operation
Every manual step between a fan and their membership costs your team time. Limio takes those steps out, from the ad that brought the fan in to the pack on their doormat.
Cut wasteful ad spend
See which channels sell memberships and move budget away from the ones that only buy clicks.
Packs that reach the right door
Address fields adapt to each country, so your fulfilment file arrives clean.
No more manual forms
Changes, cancellations and assignments become journeys fans finish themselves.
An agent that never clocks off
The Limio agent answers fans at any hour, including the night before a renewal deadline.
What this looks like at a Premier League club
A Premier League club runs over 200,000 memberships on Limio. This is what its current season looks like.
- +11%
- Conversion on membership sign-up At least, against the club's own pre-Limio baseline
- +19%
- Payment approvals between seasons Shared with the club's payment provider
- 16,000
- Manual cases a season now handled by members themselves 98.6% of the 28,470 changes in the first 11 weeks were self-served
- 10x
- Fewer member records held back at fulfilment 70 this season, against the 700 to 1,000 the club used to expect
Fits the systems your club already runs
Your ticketing platform is notified of every membership order, so ticketing carries on exactly as it does today. Your fulfilment house keeps sending packs and fans keep the club login they already use. Limio runs the membership alongside them, with your preferred provider for billing and payments, your CRM for service and marketing teams, and a data layer that feeds your analytics stack.
A funnel that scores
Joining should take a minute, so Limio strips out the queue, the complicated basket and the bouncing between screens. What is left is a fast, familiar journey your marketing team can keep improving.
Fewer steps to buy
No queue, no complicated basket, no bouncing between screens.
Knows who the fan is
Details captured fast and checked against your club identity, so members do not retype what you hold.
Pay the way fans expect
Apple Pay, Google Pay and Link alongside cards, Direct Debit and PayPal.
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Renewals that go through, no VAR needed
Limio integrates with payment providers such as Stripe, so your scheme offers the methods that keep members in place and gets more authorisations through. At the Premier League club, payment approvals rose 19% between seasons.
Payment methods that stick
Reward Direct Debit at sign-up and at renewal. At the Premier League club, the failed-payment loss was 5.6% on Direct Debit against 20.4% on card.
Members fix their own payments
Members update their payment details in the account area before renewal or after a failed payment, and the membership carries on.
A renewal that offers a reason to stay
Step-down tiers, pauses and save offers can sit in the renewal journey instead of a bare cancel button.
See where memberships are won and lost
Limio reports the whole journey, from the click to the paid membership, so you can see which step loses people and which source brings the fans who join.
Always-on conversion work
Follow the funnel step by step, find the screen that costs you baskets, change it and measure what the change did.
Ad spend you can judge
Conversion by channel and by campaign, so a pound a click that brings visits and no memberships is a pound you move elsewhere.
Emails and splash pages, ranked
Every order carries its UTM tags, so owned media is ranked on the memberships it produced rather than the clicks it got.
Your service desk gets its season back
Cancellations and changes that used to be phone calls and spreadsheets are now a journey a fan finishes at half eleven at night. Your agents handle the cases that need a person.
Members do it themselves
Cards, addresses, auto-renew and cancellation, without queueing for an agent.
Open at 2am
The account area works whenever the fan is free, not only when the desk is staffed.
Your team keeps the hard cases
Your team picks up the rest in the CRM they already use, with a reason recorded on every change.
Subscription rules are tightening worldwide. Don't score an own goal.
Regulators in the UK, Europe and the US are moving the same way on subscriptions, and Limio's membership journeys are built that way already.
Clear terms where fans join
What a member is buying, what it costs and when it renews, on the checkout itself.
Cancel online, in one place
Members leave through the same account area they joined through, without a phone call.
Built for the UK, the EU and the US
The UK's DMCCA subscription regime, the EU withdrawal button in force since June 2026, and US auto-renewal rules under ROSCA and state law.
Everything you can sell, on one catalogue
A membership shop that looks like your club, with every product, price and offer under your commercial team's control.
Digital and international memberships
Content, streaming and rewards for fans near and far, sold in the fan's own currency through a journey built for them.
Family and friends
Buy several memberships in one order and assign each to a family member or a friend, checked against your fan record before payment is taken.
Gift memberships
Memberships and gift codes bought for someone else, for Christmas, a birthday or any time in between.
Seasonal billing
Memberships anchored to the season: full season price, no proration, the whole base renewing on the season boundary, and in-season upgrades that charge the difference.
Discounts and offers
Direct Debit incentives, promo codes and concession prices such as student and accessibility rates, set up and changed mid-season by your commercial team.
Member packs
Addresses captured at sign-up and kept current by members, with a fulfilment feed so every pack goes to the right door.
Your brand, your team, your calendar
Clubs run their own scheme on Limio. Our work is the platform underneath it.
A storefront that looks like your club
A fully bespoke storefront and account area built on your own design system, not a template with your colours dropped into it.
Changes without a release
Catalogue, pricing and offers sit with your commercial team. A new tier, a new offer or a new price goes live without a development ticket.
Built for the renewal rush
On-sale days and renewal windows bring the whole fanbase at once, and Limio is built to take that spike without a queue.
Club membership questions, answered
The questions membership and digital teams ask us first.
If memberships matter to your club, run them on a platform built for memberships.
Ask the Limio agent what moving your scheme would involve, or book a demo and we will walk you through it.
